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Keywords: Fashion retailers
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Journal Articles
Amplifying commitment and word-of-mouth in fashion retailing through omni-channel experiences
Available to Purchase
International Journal of Retail & Distribution Management (2024) 52 (6): 706–720.
Published: 12 July 2024
...Ulun Akturan; Deniz Kuter Purpose This study aims to explore the effects of the omni-channel experience on customer commitment and word-of-mouth (WOM) intention within the context of fashion retailing in an emerging country, Türkiye. Design/methodology/approach In the study, data was collected...
Journal Articles
Purchase intention through mobile applications: a customer experience lens
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International Journal of Retail & Distribution Management (2021) 49 (10): 1464–1480.
Published: 29 April 2021
... with mobile applications of fashion retailers. The study opted for a quantitative approach using a web-based questionnaire. The data collected from a final sample of 118 users of fashion retailers' mobile applications was analysed using partial least square structural equation modelling...
