... and PROCESS (Hayes, 2013) procedure. Findings Results suggest that store messiness and human crowding within a fast-fashion store lead to perception of scarcity and competition that further affects competitive behaviours. When consumers experience store messiness, they are likely to hide merchandise...

... by the ability to provide good vision and establish alternatives for possible studies. Originality/value – This paper contributes to the fast-fashion retail industry literature by emphasizing the importance of the case study. Justo de Jorge Moreno can be contacted at: justo.dejorge@uah.es © Emerald...

...Hyun-Mee Joung Purpose – The purpose of this paper is to explore fast-fashion consumers’ post-purchase behaviours and examine relationships among fast-fashion purchase, disposing, hoarding, participation in recycling, and environmental attitudes. Design/methodology/approach – A survey...