Keywords: Feature centrality
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Journal Articles
International Journal of Retail & Distribution Management (2024) 52 (3): 312–326.
Published: 09 January 2024
... Naming Feature centrality In order to face the strong competition that characterises the industry and develop customers' loyalty, retailers massively resort to reward programmes using a wide range of rewards, such as discounts, social tokens of recognition or value-added services (Audrain...

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