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1-4 of 4
Keywords: Flow experience
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Journal Articles
International Journal of Retail & Distribution Management (2025) 53 (10-11): 1093–1106.
Published: 30 September 2025
...Neha Srivastava; Abhishek Mishra; Gunjan Malhotra Purpose This study examines how the visual and usability design of the hotel's branded booking (HBB) mobile application impact customer's flow experience (FE). The study investigates the impact of aesthetic visual design and usability design on FE...
Journal Articles
International Journal of Retail & Distribution Management (2024) 52 (2): 183–200.
Published: 18 December 2023
... behavior (TPB), flow theory and habit. Data collected from OTT retail consumers (n = 383) using the online survey method are analyzed using partial least squares structural equation modeling. Findings The results elucidated which TPB antecedents and dimensions of flow experience affect OTT...
Journal Articles
International Journal of Retail & Distribution Management (2022) 50 (10): 1281–1301.
Published: 17 May 2022
... Limited 2022 Emerald Publishing Limited Licensed re-use rights only Augmented reality Online impulse behaviour Spatial presence Flow experience Virtual try-on AR Technological innovations and the pandemic have fuelled the growth of e-commerce. While the total e-commerce market...
Journal Articles
International Journal of Retail & Distribution Management (2021) 49 (11): 1571–1593.
Published: 25 May 2021
...Ipek Kazancoglu; Burak Demir Ipek Kazancoglu can be contacted at: ipeksavasci@gmail.com Table 1 Literature review on flow experience of online-retailing Researchers (Year) Flow experience dimensions Antecedents Consequences Context Koufaris et al. (2001...
