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Keywords: Flyers
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Journal Articles
International Journal of Retail & Distribution Management (2014) 42 (3): 219–234.
Published: 04 March 2014
...Beatrice Luceri; Sabrina Latusi; Donata Tania Vergura; Gianpiero Lugli Purpose – The study aims to investigate the impact of store flyer characteristics on store performance for different formats (hypermarket and supermarket) and customer segments (additional and regular shoppers). Specifically...
