Keywords: Food marketing
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Journal Articles
International Journal of Retail & Distribution Management (2011) 39 (8): 582–597.
Published: 21 June 2011
..., whereby shoppers “are transformed, even if momentarily (or seasonally) into wise buyers and citizens, concerned for their own physical health and that of the body politic”. © Emerald Group Publishing Limited 2011 Consumer behaviour Retailing Supermarkets Food marketing Co‐creation New...

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