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Keywords: Food packaging
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Journal Articles
The importance of packaging design for own‐label food brands
Available to Purchase
International Journal of Retail & Distribution Management (2007) 35 (9): 677–690.
Published: 24 July 2007
... attuned to their customer base than those offered by the equivalent range of branded products. Originality/value This paper presents empirical research investigating the importance of packaging design for own‐label food brands. © Emerald Group Publishing Limited 2007 Packaging Design Food...
