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Keywords: Food retailers
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Journal Articles
Food delivery app continuance: a dual model and segmentation approach
Available to Purchase
International Journal of Retail & Distribution Management (2023) 51 (5): 569–589.
Published: 10 February 2023
... of FDA users has hindered food retailers from providing FDAs with a personalized manner, which impairs the effectiveness of marketing strategies. Thus, this study aims to first explore key antecedents of users’ continuance intention toward FDAs and then segment and profile Taiwanese users based...
