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Keywords: Foreign operation mode
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Journal Articles
International Journal of Retail & Distribution Management (2014) 42 (7): 643–670.
Published: 08 July 2014
... store as a foreign operation mode (FOM). Originality/value – This research provides a new insight into the characteristics, choice motivations and management of a pop-up store in an international context. FOMs are still typically presented as mutually exclusive methods to operating in a foreign...
