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Keywords: Formal and informal retail formats
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Journal Articles
Drivers of formal and informal retail patronage in emerging markets
Available to Purchase
International Journal of Retail & Distribution Management (2024) 52 (5): 509–531.
Published: 07 May 2024
... is moderated by salesperson consultation (see Figure 1). Figure 1 Conceptual model Retailing Emerging markets Formal and informal retail formats Shopping orientation Patronage Satisfaction The retailing sector is a major contributor to the gross domestic products (GDPs) and a key...
