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Keywords: Formal and informal retail formats
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Journal Articles
International Journal of Retail & Distribution Management (2024) 52 (5): 509–531.
Published: 07 May 2024
... Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Retailing Emerging markets Formal and informal retail formats Shopping orientation Patronage Satisfaction Prior research shows that task-focused shoppers prefer spacious stores, while experiential...
