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Keywords: Four-stage loyalty
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Journal Articles
Private labels importance across different store loyalty stages: a multilevel approach
Available to Purchase
International Journal of Retail & Distribution Management (2017) 45 (1): 71–89.
Published: 09 January 2017
.... Oliver (1999) further developed this approach and proposed a four-stage loyalty model that has been widely used ever since in the literature when studying loyalty-related phenomena (Evanschitzky and Wunderlich, 2006 ; Harris and Goode, 2004 ; Yavas and Babakus, 2009). In the present research we build...
