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Keywords: Franchise networks
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Journal Articles
International Journal of Retail & Distribution Management (2023) 51 (9-10): 1352–1370.
Published: 21 March 2023
...Hanene Oueslati; Saloua Bennaghmouch-Maire; Martine Deparis; Marie-Catherine Paquier Purpose The aim of this research work is to consider the relevance of corporate social responsibility (CSR)-related social media communication in franchise networks, with a focus on the perceptions...
Journal Articles
International Journal of Retail & Distribution Management (2021) 49 (7): 977–998.
Published: 12 March 2021
...Hanene Oueslati; Martine Deparis; Saloua Bennaghmouch-Maire Purpose The digitalization of an organization implies centralizing the data collected. Nevertheless, the management of customer data in franchise networks is a delicate, complicated and little studied issue. The purpose of this paper...
