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Keywords: Franchise timing
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Journal Articles
How do franchisor policies and industry attractiveness impact franchise timing?: Evidence from entrepreneur's top 500 franchisors
Available to Purchase
International Journal of Retail & Distribution Management (2013) 41 (2): 135–154.
Published: 15 March 2013
... factors that would cause franchisors to decelerate or accelerate the initial franchise timing decision. Businesses time expansion based on industry size, outlet start‐up costs, and franchisee net worth. Originality/value This study provides the first examination of the firm and industry drivers...
