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Keywords: Freemium games
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Journal Articles
Pay to play in freemium mobile games: a compensatory mechanism
Available to Purchase
International Journal of Retail & Distribution Management (2022) 50 (1): 117–134.
Published: 07 July 2021
...Jhanghiz Syahrivar; Chairy Chairy; Ignatius Darma Juwono; Tamás Gyulavári Purpose A rarely discussed type of indulgence good is “virtual” goods featured in freemium games, one of the most important platforms for online retailing. The freemium business model becomes popular amid the growth...
