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Keywords: Fruits
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Journal Articles
International Journal of Retail & Distribution Management (2012) 40 (9): 656–675.
Published: 13 July 2012
...Yanee Srimanee; Jayant Kumar Routray Purpose The main objective of this paper is to identify and study the marketing chains of fresh fruit and vegetables (FFV) in Thailand, the linkages of FFV farmers with supermarkets, and an evaluation of supermarket procurement systems. Another aim...
