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Keywords: Fuzzy analytic hierarchy process
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Journal Articles
International Journal of Retail & Distribution Management (2024) 52 (6): 671–688.
Published: 08 July 2024
... criteria for cosmetics using an expert panel of thirty Indian cosmetic users using a fuzzy analytic hierarchy process (F-AHP) and investigate the impact of a comprehensive list of antecedents on the multi-criteria category consumption decision. Findings The study results indicate that perceived...
