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Keywords: Gender-constancy
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Journal Articles
“Boys and dolls; girls and cars”: Children’s reactions to incongruent images in a retailer’s catalogue
Available to Purchase
International Journal of Retail & Distribution Management (2016) 44 (10): 1047–1063.
Published: 10 October 2016
... not to be noticed, with an exception being girls aged nine to ten. Third, the children’s acceptance of the gender-incongruent images is influenced by the gender-constancy stage, with the rigidity peak about gender norms at five to six; children’s own-gender-flexibility, between eight and ten; and the collective...
