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Keywords: Generation Z
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Journal Articles
International Journal of Retail & Distribution Management (2024) 52 (13): 103–120.
Published: 01 August 2024
...://creativecommons.org/licences/by/4.0/legalcode Cognitive-affective-normative theory Generation Z NCA SEM Service requests Service robots The retail industry is currently experiencing a significant transformation through the integration of customer-service robots (SRs) in major brick-and-mortar...
Journal Articles
International Journal of Retail & Distribution Management (2022) 50 (7): 880–895.
Published: 25 February 2022
... exclusively. Therefore, the results offer significant, realistic and useful theoretical contributions in the present context to the existing literature on the subject matter along with valuable inputs to the practitioners. Generation Y Generation Z Online shopping behaviour Utilitarian motives...
