... utilization in this context. Explores the development of database and geographic information systems (GIS) as an aid to strategic retail decision making and reports on an empirical research programme exploring the extent of such applications. Although the findings suggest widespread employment of databases...

... to many of the issues currently facing retail organizations. © MCB UP Limited 1997 Decision making Geographical information systems Location Marketing strategy Retail trade Strategic planning From a highly generalized and simplified viewpoint, three principal strands can...

... GMAP Limited, UK The geographical information system (GIS) industry is now very big business and the technology is very impressive. Conferences on the subject take place weekly and are well attended (although a feeling of déjà vu is experienced from time to time, especially in the exhibition hall...