... Licensed re-use rights only The purpose of this study is to analyze two global brands (i.e. Benetton and Tommy Hilfiger) and one Indian brand (i.e. Wills Lifestyle) in terms of general brand impression, brand specific associations and brand commitment. In addition, the study investigates how...

... of branded retail for companies not generally seen as retailers, from both sales and brand management perspectives. Originality/value The paper contributes by narrowing the evident research gap regarding this current and seemingly global phenomenon. […] the major shop or outlet in a chain, usually...

... Business performance Supermarkets Competitive strategy Globalization United Kingdom By 1991, Wal‐Mart was the world's largest retailer, had considerable expansion plans within the USA and was introducing its then new format, the Supercentre. Like many leading North American retailers, however...

... The pursuit of a deliberate localisation approach by small retailers may be key to their sustainable competitiveness in the knowledge that these elements would not be easily replicated by larger or global retailers. Finally, in this section, turning to the competiveness of small retailers, Coca‐Stefaniak...

... of research interests on the issue of retail globalization. The research aims to consider the entry of foreign hypermarkets in Malaysia and their impact on the development and growth of domestic suppliers and manufacturers. Design/methodology/approach This study uses both primary and secondary data...

...Jinsook Erin Cho Purpose The purpose of this paper is to examine a US retailer's decision to backward‐integrate its supply channel for global sourcing, based on the framework adapted from transaction cost analysis (TCA). Design/methodology/approach The conceptual framework was developed based...

...Barry Quinn; Nicholas Alexander Franchising has become a major driving force in the globalisation of service businesses. Likewise, international retailing has become an important feature of global distribution systems. This has been brought about through changing socio‐economic patterns, favourable...

...Neil Wrigley Within a context of the globalization of retailing, examines the current structure of pan‐European food retail consolidation. Portrays the interlinkages between firms in the EU food retail market, and offers an assessment of the three leading consolidators (Carrefour, Wal‐Mart, Ahold...

... Globalization Research Case studies For the UK retailing, Wal‐Mart’s arrival is an event which is comparable with the oil crisis (Weinberg (2000), CEO of the Pinault‐Printemps Redoute group). In recent years, two major retailers have been in the headlines of the specialised press, namely Wal‐Mart...

...‐Mart’s experience in Brazil could be an interesting source of learning for foreign retailers desirous of entering the Brazilian market as well as for local companies that need to remain competitive to survive. © MCB UP Limited 2002 Market entry Globalization Retailing Competitive strategy...

... Globalization Market entry Agencies While the internationalisation of retailing is said to involve three distinct, albeit related, phenomena – the sourcing of products, the development of operations, and the transfer of expertise (Dawson, 1993) – the majority of research studies have been concerned...

.... © MCB UP Limited 1998 Corporate strategy Distribution Europe Globalization Retailing USA Internationalisation is a corporate strategy which attempts to establish the area of operations of an enterprise and analyse in what business sectors it ought to be present. If corporations...

... Expansion (SIRE) model combines ideas presented in four separate theories to predict future expansion of these retailers. © MCB UP Limited 1997 Distribution Globalization International trade Retailing USA The USA is the largest mass market in the developed world. It has taken domestic...

...James Reardon; Ronald W. Hasty The globalization of retailing is occurring at an accelerating pace. For cost, quality, and style and fashion reasons retailers look worldwide for manufacturers and vendors that can meet their customers’ needs. Uses game theory to examine the conflict issues that can...