... is to analyze two global brands (i.e. Benetton and Tommy Hilfiger) and one Indian brand (i.e. Wills Lifestyle) in terms of general brand impression, brand specific associations and brand commitment. In addition, the study investigates how the regional differences in India and Indian consumers' affinity towards...

... of branded retail for companies not generally seen as retailers, from both sales and brand management perspectives. Originality/value The paper contributes by narrowing the evident research gap regarding this current and seemingly global phenomenon. While these papers offer valuable insights, we aim...

... Publishing Limited 2011 Business performance Supermarkets Competitive strategy Globalization United Kingdom One of the key issues for Asda was a lack of investment in new stores. With high debts in the early 1990s, store development finance was slashed and store development sites...

... The pursuit of a deliberate localisation approach by small retailers may be key to their sustainable competitiveness in the knowledge that these elements would not be easily replicated by larger or global retailers. © Emerald Group Publishing Limited 2010 The next section considers the development...

... of research interests on the issue of retail globalization. The research aims to consider the entry of foreign hypermarkets in Malaysia and their impact on the development and growth of domestic suppliers and manufacturers. Design/methodology/approach This study uses both primary and secondary data...

...Jinsook Erin Cho Purpose The purpose of this paper is to examine a US retailer's decision to backward‐integrate its supply channel for global sourcing, based on the framework adapted from transaction cost analysis (TCA). Design/methodology/approach The conceptual framework was developed based...

...Barry Quinn; Nicholas Alexander Franchising has become a major driving force in the globalisation of service businesses. Likewise, international retailing has become an important feature of global distribution systems. This has been brought about through changing socio‐economic patterns, favourable...

... information technology investments are even higher than NASA’s! © MCB UP Limited 2002 Retailing Globalization Research Case studies For the UK retailing, Wal‐Mart’s arrival is an event which is comparable with the oil crisis (Weinberg (2000), CEO of the Pinault‐Printemps Redoute group...

...Neil Wrigley Within a context of the globalization of retailing, examines the current structure of pan‐European food retail consolidation. Portrays the interlinkages between firms in the EU food retail market, and offers an assessment of the three leading consolidators (Carrefour, Wal‐Mart, Ahold...

.... (4) post‐entry, where the competitor is fully established and its investments are directed towards maintaining and defending its position (Porter, 1985). © MCB UP Limited 2002 Market entry Globalization Retailing Competitive strategy Brazil Retailing, compared to other...

... and Kerr, 1997, p. 615). Franchising Retailing International trade Globalization Market entry Agencies Research and interest in the subject of international retailing has increased dramatically in recent years (Burt, 1991; Brown and Burt, 1992; Dawson, 1994; Alexander, 1997). In terms...

... Round (GATT), and the changing face of retailing through mergers and acquisitions (Kaynak, 1993; Spain, 1993; Treadgold, 1990; Walters, 1994). Simpson and Thorpe (1996) suggest that there are preconditions or common characteristics for global retailers. These would also be the basis...

.... The model presented here has elements of earlier theories (Figure 1). Dunning’s Eclectic Theory[ 6 ] focuses on ownership, locational and internalization factors that influence international expansion. Salmon and Tordjman[ 7 ] focus on global versus multinational retailers, a distinction related to standard...

...James Reardon; Ronald W. Hasty The globalization of retailing is occurring at an accelerating pace. For cost, quality, and style and fashion reasons retailers look worldwide for manufacturers and vendors that can meet their customers’ needs. Uses game theory to examine the conflict issues that can...