...Florent Saucède; David Vidal Purpose Linking platform governance and value, the article explains how platforms manage openness, which gives users access and authority, to shape the user experience and orchestrate interactive value co-creation within their ecosystem. Design/methodology/approach...

...Jacques Boulay Purpose The purpose of this paper is to consider how different governance mechanisms affect the level of franchisees' compliance with their franchisor's directives. The research objectives are threefold: to investigate how franchisors can use explicit contracts and develop...

... factor, but also as a moderator reinforcing the effects of asset specificity and uncertainty on integration. Originality/value Although transaction costs associated with foreign procurement are highly significant, little attempt has been made so far to apply TCA to understand sourcing governance...

...”. Marketing Urban areas Retailing Partnership Governance United Kingdom Despite the growing importance of urban place marketing activity over that last 30 years (see Kotler et al., 1999 ; Millington et al., 1997 ; Ward, 1998 ; Ward and Gold, 1994), it has been argued...