Skip to Main Content
Keywords: Gratifications
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
International Journal of Retail & Distribution Management (2023) 51 (7): 862–875.
Published: 24 March 2023
...Yuri Siregar; Anthony Kent; Anne Peirson-Smith; Congying Guan Purpose The aim of this paper is to assess the use of social media by Gen Z consumers and the ways they impact on and re-shape their fashion consumption journey. This generational approach uses the lens of uses and gratifications theory...

or Create an Account

Close Modal
Close Modal