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Keywords: Gratifications
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Journal Articles
Disrupting the fashion retail journey: social media and GenZ's fashion consumption
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International Journal of Retail & Distribution Management (2023) 51 (7): 862–875.
Published: 24 March 2023
...Yuri Siregar; Anthony Kent; Anne Peirson-Smith; Congying Guan Purpose The aim of this paper is to assess the use of social media by Gen Z consumers and the ways they impact on and re-shape their fashion consumption journey. This generational approach uses the lens of uses and gratifications theory...
