... Retailing Greece Consumer behaviour Pricing policy Consumers generally expect multiple sizes of a brand to be priced in a quantity discount fashion, such that a brand's larger package costs less than the smaller one (Nason and Della Bitta, 1983 ; Manning et al., 1998). However, quantity...

... by academia to investigate the relative concepts and measures. The purpose of this paper is to examine a synthesis of IM and investigates its effect on business performance in a retail context. Design/methodology/approach The context of this paper is within supermarket chains in Greece with nation wide...

...Efthimia Tsakiridou; Christina Boutsouki; Yorgos Zotos; Kostantinos Mattas Purpose The aim of this paper is to identify consumers' attitudes and behaviour towards organic products in Greece. Design/methodology/approach This paper draws on a non‐probability quota sample of 660 respondents...

...N.F. Matsatsinis; E. Grigoroudis; A.P. Samaras Purpose This paper attempts to determine effective push‐pull marketing strategies concerning olive oil in Greece, based on the analysis of consumers' and distributors' values and the comparison of importance that each group gives to different product...

... to sausage market in Greece, the analysis points out that the supplier should apply measures in the service elements order completeness, invoice error‐free, on‐time delivery, delivery of products without defects, efficient handling of returned products, informing about shortages in the orders, providing...

... of the relationship that exists among the perceptions, the personal characteristics of the respondents and the organisational characteristics of their banks. © Emerald Group Publishing Limited 2004 Bank data processing Distribution Human resourcing Greece One of the most recent channels...

... research. © MCB UP Limited 2003 Consumer behaviour Brand awareness Stores and supermarkets Greece Demographics In the marketing literature, particular attention is paid to brand and store choice criteria, as well as the role of individual characteristics in the same consumer...

...David Bennison; Christina Boutsouki Within the past four years retailing in Greece has begun to change dramatically. A system of small, independently owned and operated shops,which has been protected by tight legislative controls on store operations, is now under threat from the introduction...