...Mamta; Gyan Prakash; Reeti Agarwal; Rsha Alghafes; Vikram Kumar Sharma Purpose The study aims to investigate how consumer consciousness (environmental and health-related) and perceptions of innovativeness jointly influence switching purchase intent to actual switching to green cosmetic products...

...Richa Srivastava; M.A. Sanjeev; Srikant Gupta Purpose Heightened public concerns for the global environment due to human overexploitation have given rise to many green product initiatives by businesses. Green cosmetics (GC) are products developed and marketed based on ecological sustainability...