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Keywords: Green service purchase intentions (GSPI)
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Journal Articles
International Journal of Retail & Distribution Management (2025) 53 (8): 701–716.
Published: 09 June 2025
...Shubhomoy Banerjee; Anirban Ganguly; Biswajit Sarkar Purpose The study examines green service purchase intentions (GSPIs) of Indian consumers through the lens of the stimulus-organism-response (S-O-R) framework. The study considers environmental concern and green word of mouth (GWoM) as stimuli...
