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Keywords: Gross margin
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Journal Articles
International Journal of Retail & Distribution Management (2015) 43 (9): 815–830.
Published: 14 September 2015
... are advertising, product innovation, distinctive packaging, and price promotions. Private label Gross margin National brands According to the US Department of Agriculture (USDA) one of the most striking changes in US food retailing over the past two decades has been the rise of private label (PL...
