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Keywords: Groundedness
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Journal Articles
International Journal of Retail & Distribution Management (2025) 53 (6): 522–536.
Published: 20 March 2025
... make consumers feel grounded and affect authenticity perceptions for cultural products. Originality/value To the best of the authors’ knowledge, the current work is the first to examine the role of groundedness in affecting authenticity perceptions of cultural products. Jogendra Kumar Nayak...
