Keywords: Habit
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Journal Articles
International Journal of Retail & Distribution Management (2026) 54 (4): 397–410.
Published: 13 January 2026
.... Findings The results showed that green consumption behaviour affects sustainable green consumption behaviour through two mediating mechanisms: a habit-based mechanism and a psychological benefits-based mechanism. In addition, these two mechanisms jointly promote sustainable green consumption behaviour...
Journal Articles
International Journal of Retail & Distribution Management (2024) 52 (2): 183–200.
Published: 18 December 2023
... behavior (TPB), flow theory and habit. Data collected from OTT retail consumers (n = 383) using the online survey method are analyzed using partial least squares structural equation modeling. Findings The results elucidated which TPB antecedents and dimensions of flow experience affect OTT...

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