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Keywords: Habitation theories
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Journal Articles
International Journal of Retail & Distribution Management (2013) 41 (9): 706–732.
Published: 11 October 2013
... channels Cross‐cultural research Convergence theories Habitation theories Cosmetic markets China France As globalisation and competition intensify, internationalisation strategy has become a key to the success of multinational corporations (Adler and Graham, 1989 ; Yaprak, 2008). Convergence...
