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Keywords: Health perception
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Journal Articles
International Journal of Retail & Distribution Management (2026) 54 (13): 53–67.
Published: 07 April 2026
... for the national brands' perceptions b Cronbach's Alpha of the scales for the private labels' perceptions The first part of the analysis was dedicated to the understanding of the existence of a difference in health perceptions between PL and NB products in the two categories selected...
