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Keywords: Healthcare services
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Journal Articles
Digital healthcare retail: role of presence in creating patients' experience
Available to Purchase
International Journal of Retail & Distribution Management (2022) 50 (1): 36–54.
Published: 10 June 2021
... presence and co-presence in the relationship between technology enabled co-creation and service experience. The second objective is to investigate if healthcare service experience impacts patients' relationship value with hospitals and subsequent patronage intention. Design/methodology/approach Data...
