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Keywords: Hedonic
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Journal Articles
Aspects driving customers' intention to use automated purchasing processes
Available to Purchase
International Journal of Retail & Distribution Management (2023) 51 (9-10): 1158–1173.
Published: 27 April 2023
... automation (not given vs given) and product type (utilitarian vs hedonic) were systematically manipulated. Findings The findings show a decreasing usage intention for automated shopping processes and no significant results for the utilitarian and hedonic product types. In addition, trust and behavioural...
