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Keywords: Hedonic products
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Journal Articles
International Journal of Retail & Distribution Management (2013) 41 (2): 155–170.
Published: 15 March 2013
.... With the proliferation of online retailing, this study makes important contributions to understanding online shopping behaviour for hedonic products. Practical implications Based on the findings of this research, online music retailers should consider developing applicable customer‐valued alternatives to positively...
