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Keywords: Holiday
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Journal Articles
International Journal of Retail & Distribution Management (2011) 39 (7): 522–537.
Published: 07 June 2011
... of Black Friday as a consumption ritual offers new insight into the planning and shopping associated with this well‐known American pseudo‐holiday. Findings also extend theory and research on collective consumption rituals. © Emerald Group Publishing Limited 2011 Collective consumption rituals...
