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Keywords: Hospitality
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Journal Articles
International Journal of Retail & Distribution Management (2024) 52 (4): 461–476.
Published: 05 April 2024
...Lawrence Hoc Nang Fong; Erin Yirun Wang; Benigno Glenn R. Ricaforte; Rui Augusto Costa Purpose This meta-analysis aims to examine and compare the pleasant ambient scent effects on consumers’ affective, cognitive and behavioural responses in the retail and hospitality sectors. Design/methodology...
Includes: Supplementary data
