Keywords: Ideal shopping
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Journal Articles
International Journal of Retail & Distribution Management (2016) 44 (10): 996–1012.
Published: 10 October 2016
...Zsuzsa Deli-Gray; Marie-Pierre Pinto; Cécile McLaughlin; Roland Szilas Purpose The purpose of the paper is to discover how very young (three- to six-year-old) children describe their “actual” shopping process and how they characterise an “idealshopping. The perceived role of new technological...

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