Keywords: Imagery elaboration
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Journal Articles
International Journal of Retail & Distribution Management (2025) 53 (10-11): 970–989.
Published: 12 September 2025
...–39) using factor analysis, reliability analysis, ANOVA, and the PROCESS macro procedure. Findings An online-based experiment revealed that metaverse fashion stores with high virtuality are more effective at stimulating imagery elaboration and subsequent positive emotion and increasing creative...

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