...Khalid Shamim; Subhas Chandra Misra Purpose AI has significantly shaped the future of online commerce, with AI-enabled services playing a key role in driving impulse buying. Impulse buying occurs when consumers act on an impulsive urge to buy, often without prior planning or careful consideration...

..., it remains unclear understanding of the mechanism of impulse buying in IBEC from the current literature. This study aims to examine how content creativity encourages impulse buying intention though attitude, and whether the effect is moderated by consumers’ online shopping experience. Design/methodology...

... With the rapid growth of the Internet and the wide acceptance of e-commerce, online impulse buying is rising; however, the consumer motivation to buy impulsively within the digital setting calls for continuous exploration. Through the lens of cognitive appraisal theory, the authors aim to explore the relevance...

.... The authors explore the influence of EDBP on impulse buying (IB) and on cognitive dissonance. Design/methodology/approach A mall intercept survey in Egypt was used to test the proposed model. Findings The results show that, while EDBP does not affect IB, it impacts cognitive dissonance. In addition...

... races and social classes (Lakoff and Johnson, 2003) as these experiences can impact their routine decisions and lives. The relativist ontology position highlights that consumers' impulsive buying heavily depends on the context within which they live, such as perceived risks, fear, information sharing...

... of an economy in crisis. In times of financial hardship, store atmospherics, although appealing, do not seem to adequately promote impulse buying behavior. Understanding consumer’s impulsive behavior based on distinctive profiles is of outmost importance to retailers seeking to increase consumption...

...Sunil Atulkar; Bikrant Kesari Using confirmatory factor analysis and structural equation modelling (SmartPLS 2.0 software), responses from 417 hypermarket and supermarket consumers of Central India in the proposed research framework were analysed and validated. Impulse buying Supermarket...

..., low price, attitudes, impulse buying, post-purchase emotions, and product returns within the context of the fast fashion environments. Design/methodology/approach A total of 246 usable questionnaires completed by female undergraduate students, who made purchases and product returns at fast fashion...

..., it will also be necessary to understand to what extent the impulse buying is strongly developed in teenagers. More broadly, this research will contribute to a better understanding of the teen’s buying process. In order to answer this issue, first, we will present a review of the literature on impulsive...

...Hyo Jung Chang; Ruoh-Nan Yan; Molly Eckman Purpose – Guided by the Stimulus-Organism-Response (S-O-R) model, this study aimed to investigate direct and indirect effects of apparel store environmental characteristics and consumers' positive emotional responses to the environment on impulse buying...