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Keywords: Impulse buying behavior
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Journal Articles
International Journal of Retail & Distribution Management (2020) 48 (5): 465–483.
Published: 08 April 2020
... and the moderating effect of hedonic shopping motives on the relationship between store atmospherics and impulse buying behavior. Design/methodology/approach Primary data from 437 customers were generated through a questionnaire developed for this study. Respondents were accessed using mall-intercept technique...
