... of impulse purchase behaviour. On the basis of stimuli-organism-response theory, this study aims to fill the gaps identified in prior research by investigating the potential factors that might influence impulse purchase behaviours at international airports, specifically focussing on travellers’ hedonic...

... Licensed re-use rights only The purpose of this paper is to investigate the influence of store atmosphere on consumers’ positive emotional responses and impulsive purchase behaviour. In addition, it analyses the moderating role of culture characteristics and situational variables on this influence...