Keywords: In-store analytics
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Journal Articles
International Journal of Retail & Distribution Management 1–13.
Published: 04 September 2026
...: 10.1016/j.jbusres.2018.05.036 . Lorente-Martínez , J. , Navío-Marco , J. and Rodrigo-Moya , B. (2022), “ Are retailers leveraging in-store analytics? An exploratory study ”, International Journal of Retail and Distribution Management , Vol.  50 No.  5 , pp.  599 - 618 , doi: 10.1108...
Journal Articles
International Journal of Retail & Distribution Management (2022) 50 (5): 599–618.
Published: 30 September 2021
...Javier Lorente-Martínez; Julio Navío-Marco; Beatriz Rodrigo-Moya Purpose The purpose of this study is to analyse the level of adoption of in-store analytics by brick-and-mortar retailers. Web analytics technology has been widely adopted by online retailers, and the technology to gather similar...

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