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Keywords: In-store factors
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Journal Articles
Private labels importance across different store loyalty stages: a multilevel approach
Available to Purchase
International Journal of Retail & Distribution Management (2017) 45 (1): 71–89.
Published: 09 January 2017
... Economic factors Four-stage loyalty In-store factors Multi-level regression Private labels Store loyalty When the store’s atmosphere, comfort, and overall presentation are able to create a pleasant shopping experience, customers tend to shop with more ease, influencing consumers’ store...
