... on different income levels. Income E-commerce Generation Y Luxury brands In today’s digital-centric era, the internet has become an imperative commerce transaction platform for businesses. Luxury brands are no exception and need to comply with the emerging direction of business trends. However...

...Mijeong Noh; Rodney Runyan; Jon Mosier Purpose – This study aims to investigate the relationship between young consumers' innovativeness and their hedonic/utilitarian attitudes toward cool clothing and to examine the moderating role of income on this relationship. This study uses five cool...

... of fun, sociality, distinction, discernment, the spectacular and so forth. To evaluate these contrasting perspectives, this paper reports data from 350 interviews conducted in rural England. Finding that the agency‐oriented view of alternative retail channels is valid amongst higher‐income populations...

... distance to a branch. Conversely, examples from friends and relatives, social contacts with the banking personnel, and bank’s name had a relatively low impact on selection of bill payment mode. © MCB UP Limited 2002 Banks Income Consumer behaviour Finland The financial sector...