..., this study aims to examine the effect of Indonesian consumers' religiosity, cosmopolitanism and ethnocentrism on their preference for and purchase intention towards global brands. Design/methodology/approach Data were collected from 316 female consumers aged 20 years or older living in Indonesia via...

... between Malaysia and Indonesia. While the two countries have been collectively referred to as emerging Southeast Asian countries likely due to their shared Muslim faith and geographic proximity, their nuanced differences in relation to global retailers have not been fully analyzed. Lack...

...David Walker Retail trade in Indonesia is on the verge of momentous change. Indonesian retailers have been protected from foreign competitors but these rules may be relaxed. Foreign retailers, quite naturally, are likely to be attracted to any country with a large population base. That in Indonesia...