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Keywords: Influencer type
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Journal Articles
Eco or ego? Promoting second-hand luxury consumption using message appeals
Available to Purchase
International Journal of Retail & Distribution Management (2025) 53 (9): 889–910.
Published: 21 August 2025
...Dung Minh Nguyen; Trieu Nguyen Purpose This research investigates how influencers’ message appeals (personal benefit vs environmental benefit) trigger second-hand fashion luxury (SHFL) purchase intentions with the mediating role of consumer inspiration and the moderating role of influencer types...
