... information asymmetry in supplier encroachment. Design/methodology/approach A principal-agent model is employed, wherein the retailer (principal) proposes a contract to the supplier (agent), consisting of an indirect price and a wholesale price. The supplier then selects a contract based on their private...

...Zachary Robichaud; Benedikt M. Brand; Hong Yu Purpose This study addresses the information asymmetry issue in e-commerce, particularly prevalent in the clothing industry, leading to high product returns and environmental harm. The research aims to fill gaps in the existing literature...