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Keywords: Innovation diffusion theory
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Journal Articles
International Journal of Retail & Distribution Management 1–19.
Published: 07 August 2026
...Rajesh K. Aithal; Vikram Choudhary; Tamal Samanta; Harshit Maurya Purpose This research aims to develop a comprehensive typology to classify small retailers based on their technology adoption levels. The study endeavors to map its observations to Rogers' (1995) innovation diffusion theory...
