.... Findings This study highlights the importance of enjoyment and price value, in addition to ease of use and usefulness, in driving consumers' continued intention to use same-day delivery service grocery shopping apps. Conditional effects show a tempering effect as perceived innovativeness and facilitating...

... resource management and marketing decisions – affective commitment to the network and network innovativeness on the franchisee relative performance. A survey answered by 226 franchisees in France allowed to estimate a structural equations model through partial least squares regression analysis...

...Mijeong Noh; Rodney Runyan; Jon Mosier Purpose – This study aims to investigate the relationship between young consumers' innovativeness and their hedonic/utilitarian attitudes toward cool clothing and to examine the moderating role of income on this relationship. This study uses five cool...