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Keywords: Instagram posts
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Journal Articles
Eco or ego? Promoting second-hand luxury consumption using message appeals
Available to Purchase
International Journal of Retail & Distribution Management (2025) 53 (9): 889–910.
Published: 21 August 2025
.... Design/methodology/approach We conducted three experimental studies using Instagram posts and collected data from a total of 579 female participants (aged 18–50) recruited via Amazon Mechanical Turk to test the research model. Findings Study 1 (N = 153) found that environmental benefit (vs...
