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Keywords: Instrumental NFT
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Journal Articles
International Journal of Retail & Distribution Management (2022) 50 (1): 55–75.
Published: 29 June 2021
.... Consumers differ in their need to touch products in terms of motivations and preference to touch. Consumers who are high in instrumental NFT are goal-oriented and utilitarian-motivated, while people who are high in autotelic NFT are hedonic-oriented (e.g. enjoyment and affect) (Peck and Childers, 2003a...
