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Keywords: Instrumental NFT
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Journal Articles
Need for touch and online consumer decision making: the moderating role of emotional states
Available to Purchase
International Journal of Retail & Distribution Management (2022) 50 (1): 55–75.
Published: 29 June 2021
... Limited Licensed re-use rights only Need for touch (NFT) Autotelic NFT Instrumental NFT Emotional states Perceived quality Confidence in product judgement Intention to purchase A key challenge that the online retail faces is associated with the lack of physical contact (touch...
